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Speedy Tuesday: OMEGA releases Limited Edition Speedmaster “Ultraman”

Strengthening of the “Swiss made” label

At its executive gathering of 17 December 2014, the Federation of the Swiss Watch Industry illustrated the standards overseeing the modification of the “Swiss made” statute which controls the utilization of the name “Swiss” for watches since 1971.

As of now, to be characterized “Swiss made”, a watch should fulfill the accompanying three conditions: be outfitted with a Swiss development, and be gathered and investigated by the maker in Switzerland.

Two different necessities will be added to the abovementioned, to be specific the presentation of a base pace of Swiss estimation of 60% for the development and the watch, and the commitment to do specialized improvement in Switzerland.


The specification that specialized improvement should be done in Switzerland, specifically configuration work and prototyping, has been acquainted with comply with the new prerequisite of the law on brand names, whereby “Swiss made” should relate to where the movement which gave the item its qualities was completed. Since watches are a mix of the specialized and tasteful, it follows that plan work and prototyping do to be sure give the attributes of the Swiss product.


The Federation of the Swiss Watch Industry received a draft modification back in 2007, yet needed to sit tight for the finish of parliamentary procedures committed to the Swissness bill, in June 2013, preceding officially commencing an amendment of the Swiss made mandate. It is normal that all laws identifying with the Swissness bill will be embraced by the Federal Council toward the finish of 2015 and that they will go into power on first January 2017.


The future “Swiss made” mark for the watch business to sum things up:

• Minimum 60% Swiss incentive for the development

• Assembly and last assessment of the development did in Switzerland

• Minimum 60% Swiss incentive for the watch, which should likewise join a Swiss development

• Assembly and last investigation of the watch completed in Switzerland

• Technical improvement of the development and watch completed in Switzerland