Planet Omega: a New Exhibition in Shanghai
a day or two ago, we expounded on the developing pattern for extravagance watchmakers to have their image diplomats be more involved, rather than simply wearing watches and modeling for photographs. We refered to David Beckham going free plunging with Tudor, and Benedict Cumberbatch taking a watchmaking masterclass with Jaeger-LeCoultre, among other critical models. Presently, Omega brand minister and Oscar-winning entertainer, Eddie Redmayne has joined the conflict by directing the Shanghai fabulous opening of the brand’s most recent exhibition, Planet Omega, accompanied by Omega President and CEO, Raynald Aeschlimann.
Eddie Redmayne at the Planet Omega display opening in Shanghai. (Picture: Omega)
The Planet Omega Exhibition
The Planet Omega exhibition is as of now introduced at Shanghai’s Power Station of Art, and exhibits both vintage and current watches, close by shows that show the “various chronicles, interests, and associations that set Omega apart.”
“I have consistently portrayed Omega as a really optimistic brand,” Aeschliman said at the opening. “This display shows you precisely why. It covers the entirety of the changed territories that Omega has affected, from space investigation (how is it possible that one would fail to remember the iconic Omega Speedmaster ) to the Olympic Games, and I figure everybody will actually want to see the one of a kind effect our watches have had.”
Eddie Redmayne has been an Omega brand envoy since 2015. (Picture: Omega)
Redmayne, who turned out to be essential for the Omega family in 2015, at that point added, “In only four years with Omega, I’ve been so dazzled by the variety of the brand. Their characteristics of style, dependability, and accuracy have had a particularly running significance all through the world. It’s extraordinary to see everything come together in one presentation. As an entertainer, I romantic tales and Omega absolutely has numerous phenomenal stories to tell.”
Visitors to the presentation will actually want to investigate seven unmistakable aspects of Omega’s universe, including Olympic Games & Sports, Space, Glamor, Precision, Ocean, James Bond and Heritage. The show will be open in Shanghai through May 12, preceding it proceeds with a visit through China in 2019, and afterward commencing a world visit over the course of the following quite a while.
The Planet Omega presentation will at last make world visit after it burns through 2019 in China. (Picture: Omega)
A Focus on Heritage, Not Products
The Planet Omega presentation is especially in-accordance with the developing pattern for extravagance watch makers to put forth more prominent attempts to advance their image, legacy, and qualities, as opposed to simply the items that they offer. Large numbers of these watch brands have been around for longer than a century, and their legacy and commitments to the more noteworthy watchmaking industry are the same amount of motivation to possess their items as the actual watches that they produce.
In a deliberate exertion to straightforwardly draw in with the two clients and expected clients, extravagance watch producers have attempted various endeavors to advance their legacy. Other prominent instances of this incorporate Rolex’s new rolex.org site, which is carefully dedicated to advancing their image’s set of experiences and qualities (the “ceaseless soul” as they call it); and IWC’s new ‘Manufakturzentrum’, another production line planned with a solid accentuation on a quality guest experience, which is proposed to be another path for clients to value their watches.
We will update you as often as possible when we catch wind of any designs for Planet Omega to come to the United States! (Picture: Omega)