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Breaking News: Rolex Becomes Official Timekeeper of U.S. Open

Breaking News: Rolex Becomes Official Timekeeper of U.S. Open

Rolex is set to supplant Citizen as the authority watch of the U.S. Open Tennis Championships

After 25 year residency as true watch, Citizen is off the clock at the U.S. Open Tennis Championships and Rolex – the famous Swiss watch company – will dominate. Resident actually had three years left on its unique agreement, yet refered to business changes just like the purpose behind their flight. Resident CEO, Jeffrey Cohen, likewise stated that despite the fact that they are pitiful to at this point don’t be a piece of the U.S. Open, they will utilize this opportunity to center their collaborative endeavors with Disney and Marvel studios.

Rolex will be the authority watch of the 2018 U.S. Open

It is muddled at this time why the change occurred so rapidly, yet the decision to go with Rolex isn’t through and through obvious. Rolex has for some time been associated with Tennis , and has upheld the game at the most significant level for more than 40 years. What is astounding, in any case, is the brand impression of the individual companies.

Rolex has for some time been associated with understated tastefulness and history; the U.S. Open, conversely, is more striking and overstated. “There is no doubt… our energy is gotten from New York,”  said the representatives of the U.S. Open, insinuating their straightforward style. “Having said that, I think there are many, numerous common topics.” Both brands highly esteem exactness, greatness, and have a huge interest in the rich crowds each brand centers on.

Tennis legend Roger Federer is supported by Rolex

By adding the U.S. Open to the steadily developing rundown of head games Rolex supports, the Swiss watch company further concretes its position in the tennis community. At present, Rolex likewise supports the Australian Open, Wimbledon, the Davis Cup and tennis legend Roger Federer. Notwithstanding joining up with the U.S. Open, Rolex likewise gainst the Western & Southern Opens, giving it an imposing business model on every one of the nine of the top ATP events.

Celebrating its 50th Anniversary, the 2018 U.S. Open will take start on August 27th and close September ninth, occurring at the Billie Jean King National Tennis Center in New York.